Mobile Search Kennet Radne VP Content Partner Management Telia Sonera at Mobility World

Rating: finally some search

by Bena Roberts

What a morning! I missed a hot presentation because I couldn’t cross the road in Hong Kong and got myself in a tiz - but that is antoher story.

Today has been a bit of mobile search morning at the Mobility World Congress in Hong Kong. So up on the podium was Kennet Radne from Telia Sonera. The new white label mobile search provider is going to be announced on the 14th this month.

But the new portal prototype was up on the screen and it looked hot.

Advertising is king for Telia and search is the crown jewel. The search services will have a framed and managed look and feel (similar to AOL Mobile Search) which makes sure that the user is always under the TeliaSonera banner.

This is a great idea and I anticipate will be the norm moving forward. Its one way of offering a managed off-portal experience that is operator controlled. Something that is vital if operators are going to create an ecosystem for ads search moving forward.

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4. Les Echos articles - Telia Sonera “Non” to France Telecom
5. Telia introduces permanent flat rates for the mobile Internet