Mobile Search Who is Calling application from Eniro and Mobile People

mobilePeople launches Who is Calling with Eniro.
Eniro mobile search company in Norway has launched a new Java based mobile search service developed together with mobilePeople.

What is it?
It is apparently a mobile search service with a feature that automatically checks if the name is attached to the number. If there is no entry its looked up and registered so the party that is called knows who is calling and can prepare for the call (via call centre).

From the press release:
The “liquid Map” solution provides the option to display the results of businesses or people on a fully realised map which can be zoomed and panned. mobilePeople utilizes Scalable Vector Graphics (SVG) which is superior to other map technologies as the map is handled inside the phone, is much faster and incurs less traffic cost for the user.
 
Tommi Larsen, Mobile Director, Eniro Norge AS commented on the launch: “We aim to provide the best mobile search opportunities for businesses and consumers who need to find each other easily. Now our offering is even more relevant to the user, providing details of businesses they want specific to their geographical location, all thanks to the map function. What could be simpler, you need a dentist in your area quickly, search on Eniro mobile and a map directing you to the closest is at your fingertips.”

What we think?
OMG! I tested Eniro at the EIDQ mobile directory conference last year. I think also drunk hideous amounts of wine with one of the employees of Eniro. So that is probably where this deal took place as mobilePeople were also at the event and on the next table.

But, back to the service. I am a bit confused as to what mobilePeople is adding to this. I thought it was a pure enterprise solution but it seems as though its for all calls. So the caller id is linked to a map and that is linked to more information on the caller. I suppose I like it –but I have to test it. I am concerned as to how users or consumers get the application and what the interface is like once a call is being made.

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