Mobile shopping: CodeBroker claims thousands of retailers now using mobile coupons

CodeBroker is one of the elder statesmen in the mobile coupon industry – started in 2005, before smartphones were everywhere, it was based around the idea of reaching out to customers through SMS, and following up with coupons. Today, it claims that thousands of retailers are using it’s platform.

Press release

CodeBroker, the mobile loyalty company, today announced that its CodeBroker Mobile Loyalty Solution is now in use at thousands of U.S. retail outlets, including top big box retailers, specialty retailers, and drug store chains.

The CodeBroker Mobile Loyalty solution enables retailers to deliver mobile coupon campaigns, “mobilize” existing loyalty programs, and deliver a wide variety of mobile text alerts and information services.

With the CodeBroker solution, retailers can meet the rapidly growing consumer demand to improve their shopping experience using mobile devices. It allows retailers to:

·         Quickly and easily create a wide variety of relevant text messaging campaigns to effectively communicate product information, daily and weekly special alerts, contests, polls, store locations, easy access to product reviews, and more;
·         Deploy smart mobile coupons that feature scannable mobile barcodes, the ability to deliver personalized offers, single and multi-item coupons, automated reminders, collection of demographic information, “trigger” coupons, and the ability to mark used coupons as redeemed;
·         Quickly and efficiently deliver digital loyalty cards, reward certificates, balance updates, and personalized offers using smartphone applications;
·         Incorporate couponing and digital loyalty programs into existing retailer smartphone apps or deliver this functionality so that it can be used on virtually any phone.

The CodeBroker solution includes an easy-to-use interface for creating, building and managing mobile promotions, offers, and coupons. It can be used as a standalone solution or be easily integrated with a retailer’s existing backend CRM and/or other marketing systems. In addition, the company’s proprietary mobile barcode technology, for which it has patents pending, is certified to scan on more than 500 mobile phones/digital handheld devices.

According to a recent global survey conducted by Accenture of 1,000 consumers in 10 countries, 79 percent of smartphone users said they would find it useful to download money-saving coupons to their phones. (http://bit.ly/hqeGmj) CodeBroker enables retailers to meet this demand and to create a deployment roadmap that allows them to mobilize their loyalty and coupon programs at their own pace.