Mobile sports and advertising: Score Media signs Nexage

Score Media is a major Canadian sports media house. It’s primary money maker is The Score, a TV channel dedicated to sports. But the company also runs sports-related websites and mobile properties – and it has just announced a mobile advertising deal with mobile marketer Nexage.

What’s the deal with Score Media?

Score Media is not slow to keep up with the times. This media agency is interested in the mobile audience, and it has been adapting and digitizing its content for some time now. The TV station remains it’s primary focus, but along with several web sites (including specialized sites for poker and digital radio) it has also launched a special iPad Edition of the site, along with mobile apps for both iPhone and Blackberry. It even launched a special ScoreMobile FC application to coincide with the World Cup – initially just a World Cup info application, it’s life has extended beyond that and it now covers most major international leagues.

What about Nexage?

Nexage is a Boston-based mobile advertising company, and will be running the ad mediation layer for all of Score Media’s mobile properties – this means it will be acting as a broker that works between Score Media and multiple advertising networks. Nexage’s job will be to ensure that the best, most relevant ads are always being delivered to ScoreMobile and ScoreMobile FC

Ernie Cormier, CEO of Nexage, said “We’re pleased to be addressing the ad-serving and ad-mediation needs of a publisher like Score Media… The challenges that they have – volume, cross-platform properties, and sophisticated business rules – are exactly the challenges we strive to help publishers solve and their execution of forward-thinking media practices aligns them perfectly with the Nexage mission.”

What we think?

This is another good deal for Nexage – Score Media is no slouch. By just January of this year, the ScoreMobile app had scored over a million downloads on both iPhone and Blackberry.