This is the first licensing agreement from NeoMedia and a milestone for the company that has been hindered by law suits and an all over patent war.
I will be interviewing the CEO of NeoMedia Iain McCready about this tomorrow.
From the press release:“This deal is a critical milestone for the industry and we’re grateful that Mobile Tag, Inc. stepped forward to work with us. It affirms that the market has realized the importance of creating a legitimate, licensed and open environment for all and I believe it marks the tipping point for rapid commercialization of mobile barcodes in the U.S.,” commented Iain McCready, CEO of NeoMedia.
“Mobile Tag, Inc. recognizes the innovation and capability enabled by the art captured in NeoMedia’s IP,” stated William J. Hoffman, CEO of Mobile Tag, Inc. “We are pleased to license with NeoMedia and believe it will spur innovation and adaptation of this technology on par with the explosion witnessed by SMS services earlier in this decade. Mobile machine readable codes will be mainstream in the U.S. just as they are in Japan, France and Poland where they are found on nearly 210 million phones. It is time to get on with it!”
“Mobile Tag focuses on delivery of carrier-grade client software and transaction infrastructure,” continued Hoffman, “while insuring brands, businesses and consumers who use that technology are pleased with the experience.”
What we think?
This is a giant step for NeoMedia and for the mobile barcode industry. But, I want to quiz Iain tomorrow on the price of the license and if different companies will need to pay more or if it is a flat rate fee.
I think that is important to know.