Mobile to be the driver of social media and PhindMe Mobile is ready with Everywhereigo

Fact:
Facebook revealed that users of the mobile web and mobile application versions of its service grew from 20 million to over 65 million in a little over 6 months.

Fact:
As well, marketers have begun to take seriously the promotional benefit of social media, as Forrester reported in its study “Social Media Playtime is Over,” indicating that 53% of marketers plan to increase social media spending. Businesses are now turning to focus on the question of how to capitalize on the rapidly expanding mobile social networking audience.

Solution?
PhindMe Mobile has introduced a solution for businesses to create their own mobile social hub. Available through the PhindMe Mobile product Everywhereigo, the solution combines social media (like Flickr pictures, YouTube videos and Twitter posts), and the business’ branded content into a customized mobile application. The application is in turn made available on the web in multiple versions to accommodate consumers on all types of mobile phones, and in a downloadable application for the iPhone and Google Android-powered phones. The company states that, by delivering product and service promotions in a mobile experience within the context of community-based social media, businesses develop stronger bonds with their core customers, in turn shortening the buying cycle with new customers.

What we think?
I like it. This is a one stop shop for instant social media exposure for any small company. This will also grow mobile use and hopefully the mobile web too.