Mobile TV: SPB TV comes to Samsung bada

SPB Software is a massive factory of mobile software and applications – it churns out a phenomenal amount of produce across communications, services, systems, games multimedia and more. It has also been a champion of mobile TV for many years, through its SPB TV application. And today, it has announced a deal with Samsung to bring SPB TV to the OEMs in-house mobile operating system, bada.

What’s bada?

bada is a constantly “in-development” mobile operating system created by Samsung for it’s own devices. It’s designed to work across a large variety devices, from feature phones up to smartphones – Samsung even claims that it will convert regular feature phones into smartphones.

Samsung has a lot of faith in its OS – it publicly declared that it was abandoning the Symbian Platform earlier this year in favor of bada, and just today it announced it will have sold 5 million devices packing the software by the end of the year.

What’s SPB TV?

It’s a platform for streaming live TV and video to your mobile phone. It lets smartphone owners browse and view channels, and provides a TV guide for supported channels.

What we think?

SPB was backing mobile TV before it was cool. In fact, SPB was backing mobile TV even when we were saying it was a pipe dream, and would never happen. But recently it announced that there are now 2 million people watching TV over their platform, so the business case for the software is getting stronger and stronger.

By adding bada to the roster of OSs that support SPB TV, the company has now become basically universal: Andoid, iOS, Symbian, Windows Mobile, BlackBerry and WebOS smartphones are also supported.