Mobile Visual search to decorate the Christmas Tree
Rating: Mobile Acuity wins most innovative crimbo card
I have received hundreds, nope thousands of e-cards this year but this one tops the bill. Its from Mobile Acuity and it comes with a message asking to help “add some sparkle to our Christmas Tree”.
Then there is this
“place a decoration by taking a picture of our Christmas Tree and send it via MMS to 88247 - we will then send you to a mobile page where you can choose your decoration and it will be placed in the middle of your picture”.
The tree can be viewed here
What we think?
Love it. Great idea and more of this would drive the use of hot new services.
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