Mobile Web Americas conference, Orlando: Crisp views on mobile advertising
Rating: Va va vooom
By Annie Turner
It’s always a pleasure to hear Boris Fridman, CEO of Crisp Wireless speak. He has pioneered mobile advertising in the US and, as Mark Desautels, VP of wireless Internet development, CTIA commented, Boris is also one of the few guys to make money doing it.
Boris seems to have had most US makers as customers and claims that banner ads on mobile are recalled by 30% of those who see them compared to 1% of banner ads online, a medium he describes as “busy as Time Square at Christmas”. He argues persuasively that only being able to see one ad on one page at a time is very powerful. Although everybody is unbelievably cagey about giving out any numbers, approximations I managed to extract from London-based Marvellous Mobile which as run ad campaigns for Peugeot in Europe look very good indeed.
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