Mobile Web Americas conference, Orlando: operators = control freakery
Rating: transcoding is the new weapon
by Annie Turner
David Harper of winksite got a lot of audience support when he said that talk of operators tearing the walls down was premature. He reckons they’ve just moved to a new, slightly more subtle means of control, using transcoding as an opportunity to strip all the good stuff from off-deck sites to display it to the user so when visitors look at what in fact is seriously hip, groovy and cool, users can’t see what the fuss is about. Presumably the operators hope that disappointed users will scurry back to that nice cosy but dynamic portal post-haste, never to venture out again.
The idiot savant in the audience asked what transcoding is. Hasn’t he ever heard of Wikipedia, which is where normal people go when they haven’t a clue what someone is talking about, but don’t want to appear ill informed and/or not overly bright?
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