BOSTON Ma. (March 24st, 2011) – In a report by Smith’s Point Analytics, the research firm says HTML5 will disrupt the mobile application market and mobile web application platform vendors are well positioned to seize the opportunity. Smith’s Point Analytics estimates that mobile web application platforms will generate almost $2.6B in service revenue by 2015. These platforms, which enable web developers to create mobile applications using HTML5 and JavaScript, could grow revenues at a 114% CAGR from 2010 to 2015.
The VC community is taking note of this emerging opportunity and has risked over $35 million financing multiple vendors to develop their offerings and business models. “Vendors are taking different approaches to serve web developers by creating diverse architecture to streamline application development. The ability to sell developers on the right approach will be paramount to success,” said Peter Crocker Founder and Principal analyst at Smith’s Point Analytics.
Three primary drivers will propel the growth of mobile web applications:
1) The increased performance of web applications enabled by HTML5 and innovative development architectures that put web app functionality on par with native applications.
2) The large pool of web developers available to leverage their skills and new tools to create a growing number of rich mobile web applications.
3) The ability of web applications to run across multiple mobile operating systems.
Among other disruptions, the application distribution model will change drastically as robust applications will be increasingly available on the web in addition to OEM controlled app stores. This changing dynamic will provide new opportunities within the ecosystem to gain power and influence and social networking players will be big winners. The business model also changes as the revenue streams generated from app stores diminish causing platform vendors to turn to value added services to generate income.
About Smith’s Point Analytics
Smith’s Point Analytics is an independent market research firm focused on emerging mobile and wireless technology and mobile software. Founded in 2009, the company provides a wide range of consulting and research services aimed at gaining a better understanding of technology and market developments.
Mobile Web Application Development Platforms will Generate USD 2.6 Billion by 2015
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Couldn’t agree more. Apps are all the buzz now but mobile web will soon be just as popular, if not more so. Why? You will be able to do everything an app can do and it will be doable on every handset with web access (unlike apps). And there are instant site builders out there (like Insequent) that will make getting presence on the mobile web easy and inexpensive (again, unlike apps). The mobile web will be used much differently than the desktop version. It will be condensed and specific to wants and needs at a given time. Thus the importance of being discovered on the mobile web. In our case we connect the business site with a keyword and text msg. Google does it with QR codes. Others do it with unique phone numbers. Whichever, consumers will want info, tools, deals on the mobile web and increasingly they will have good options to get it. Not to say apps don’t have a place, especially today, I just see the trend shifting towards mobile web.
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