MobileTag, the AFMM and French Mobile Barcode Standardisation
I just got this from French Company Mobile Tag (formerly part of Abaxia).
A major step has been achieved in the standardization of the 2D Barcode.
The mobiletag company, the AFMM (French Association of Mobile Multimedia) and the 3 French mobile operators, Orange, SFR and Bouygues, have signed a mutual license contract concerning the specifications of the 2D Barcode Flashcode.
Mobiletag, managed by Domenico SURACE, is a French company that proposes a global solution regrouping:
The creation and management of barcodes
The readers and applications for mobiles
A platform for managing information
Mobiletag: a global solution
The tag, also referred to as the 2D barcode or flashcode
The tag is an intelligent bar code read by mobile phones
Datamatrix: the European standard ISO/IEC 16022: 2000 (E) ECC 200
A standard certified by the European market
Interoperability with multiple operators
The tag reader
Integration compatible with all constructors
The reader and the application are directly embedded in mobile phones
during their construction
Tag creation and platform management
Simple, fast and customized access
Back office interface for managing contents
What we think?
Well France has been the leader in Europe in terms of supporting and using mobile barcodes. The first move in Standaridsation is then not a surprise.
But Mobile Tag has also changed its tune. Only six months ago I wrote a huge article on Mobile Tag vs NeoMedia. But now MobileTag is changing its tune.
Is standardisation of mobile barcodes winning? It does seem so.
Viva le barcode!
Related News:
- Mobile Barcodes in France – Interview with CEO mobiletag Domenico Surace and Christian Viala
- Mobile Barcodes: mobiletag wins SFR in France
- Abaxia MobileTag application on Nokia N70 devices in France
- NeoMedia shows off Optical Messaging Interchange at Mobile World Congress
- Telefonica goes mobile barcode crazy
2 Responses to “MobileTag, the AFMM and French Mobile Barcode Standardisation”
Bena,
What is the status of Scanbuy with respect to Mobile Tag (Abaxia), the AFMM, and the 3 French mobile operators, Orange, SFR and Bouygues, signing a mutual license contract concerning the specifications of the 2D Barcode Flashcode?
According to your December 2007 interview with Scanbuy CEO Jonathan Bulkeley, “I think that Abaxia’s claims are overblown. The French code platform is Scanbuy’s. The AFMM the association of French mobile marketers is using the Scanbuy software and the platform. So Abaxia does not own the market.”
Jonathan Bulkeley seems pretty confident that the French market belongs to Scanbuy.
I’d be interested in hearing Mr. Bulkeley’s thoughts on this recent development. Will Scanbuy’s Hotscan application (as it is called in France) be able to read and decipher the newly standardized 2D Data Matrix Flashcode?
Best,
Comment made on March 3rd, 2008 at 5:50 pmSean
HI Sean,
Comment made on March 4th, 2008 at 12:22 amI will do some digging today and try and get a call with JB
thanks bena
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