Rating: Provides database on 6,500 handsets & data cards
In order to enable network operator or MVNOs to better target their customer retention campaigns, Mobilethink Analytics has just launched a next-generation analytics service. The processing tool provided gives clients access to a device database, enabling them to identify every feature of 6,500 phones and connect cards. It breaks the data down into make; model; screen size; OS/Java; plus, whether it’s 2G or 3G and has a GPS. Over 170 mobile phone capabilities are supported by the database, making it the most powerful tool in the industry, Mobilethink claims.“For years, marketing departments and analysts have demanded real world business-critical intelligence about customers’ phones in their networks to better up-sell new services and improve customer retention rates,” explained Lars Vestergaard, md with Mobilethink Analytics.
“With Mobilethink Analytics’ new offering, they can,” he added.
The principal problem that Mobilethink’s new offering tackles is a lack of software to define all the features, functionality and screen sizes of customers’ devices.
Consequently, one-for-all mobile marketing campaigns have generated poor results. Mobilethink Analytics’ service should solve this problem.
It can analyse data on thousands of featurephones, smartphones and ‘superphones’ at the click of a mouse button.
The processing tool even gives the option of integrating reporting output with other campaign tools such as special deals for targeted mobile user groups.
Another benefit of the services is derived from the fact that to Mobile Analytics’ close relationships with the main device manufacturers.
By adding new devices to its database – often before they are launched onto the market- the cost of keeping this data can be eliminated.
For examples visit the Mobilethink Analytics web site here.