Mobility World Congress: Media Layers rich media mobile advertising solution
Rating: SMART
One of the exhibitors at the Mobility World Congress in Hong Kong was Media Layers. They were pushing the SMART platform.
This pushes search related ads and banners or video adverts to portals. The software is like a plug and play platform to add to mobile sites to make all WAP sites media advertising ready.
SMART has some global tests going on primarily in home country Israel – but its banking on the Asian market. It also partners with 4th Screen.
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