MobiTV releases Mobile TV and Advertising data
Anyone that watches TV on the mobile phone please raise your left hand..
Thank-you.
Now anyone that is a fan of watching TV on the mobile please respond to this blog post.
I dare all of you to prove me wrong about my scepticism on mobile TV.
But, who cares what I think – MobiTV the apparent leader in mobile entertainment has spoken.
– 9% of MobiTV’s users watch in their office or home with a “watching apparatus”
– 43% of parent users utilize the MobiTV service to entertain kids in the car
– 67% of users have shown the MobiTV service at a party or other social gathering
– 85% of MobiTV’s users say they watch more TV at home since signing up for the MobiTV service
MobiTV reaches more than three million adult viewers between the ages of 18 and 49, who subscribe to more than 50 live TV channels and/or digital music. Key audience demographic and psychographic data points include:
– They love television — They are highly mobile — They are technophiles, trend setters, mavens who drive tech purchases, both within corporations and amongst their friends
– They are 67% male and 33% female
– 82% are between the ages of 18 and 39 and the remaining 18% are 40 years of age and older.
MobiTV collected the above usage and advertising data and metrics from its proprietary mobile advertising platform during H2 of 2007.
“MobiTV continues to set new benchmarks in mobile television advertising and uptake,” said Charlie Nooney, CEO and chairman, MobiTV. “With the largest mobile television advertising network, MobiTV has become the partner of choice for brand marketers looking to create and test innovative, interactive campaigns that reach mobile consumers.”
What we think?
Highly mobile and “love television”? Trend setters and love television? Um, are we on the same page. This is like saying food lover that hates Burger King or Dominatrix that loves hugging.
I just can’t swallow it.
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