MobiWire will attempt to establish itself as entryphone brand

Rises out of Sagem Mobiles’ ashes

French mobile manufacturer MobiWire - formerly Sagem Mobiles, will attempt to establish itself in the entry-level segment of the handset market during MWC week [February 2014] in Barcelona. To date, the company has concentrated on being an ODM [Original Design Manufacturer] supplying white label products to MNOs [Mobile Network Operators] and resellers.  In 2013, it delivered one million devices across Europe. GoMo News is particularly intrigued by a remark made by MobiWire’s CEO, Bruno Mortreux, about “the latest operating systems.” Could this mean MobiWire could produce a white label Windows Phone 8 (WP8) handset, we wonder?

Bruno Mortreux commented, “MobiWire is a prompt follower within the industry – we base our strategy for mobile phones on our reactivity and ability to produce a full range of terminals, with everything from different display sizes to the latest operating systems.”

He added, “Most importantly, we are able to offer ID designs in relation to the customer’s roadmap. Our flexibility is our driving force.”

MobiWire revealed that its intention is to expand the business outside France.

Mortreux continued,  “We are expecting net growth in the coming months, as we are enhancing our customer satisfaction while securing proven quality. ”

Since 2011 when Sagem Mobiles rebranded as MobiWire, the company has developed a selection of products including featurephones as well as Android based smartphones which are designed to fulfil the needs of major MNOs.

About Tony Dennis

Tony is currently Editor of GoMobile News. He's a veteran telecoms journalist who has previously worked for major printed and online titles. Follow him on Twitter @GoMoTweet.
This article was published in Mobile Devices, Mobile OS, Mobile Operators, WP8, android, mobile news and tagged , , . Bookmark the permalink.

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