Mobixell Mobile Advertising – Show me the money
So, I have to say. I am here in Italy thanks to Mobixell. But actually, I know very little about the mobile advertising solution from Mobixell. Hence I didn’t know the CEO yesterday. One of the presentations today was from Mobixell’s Freddy Friedman the Director of Marketing.
It was called Show Me The Money and highlighted ways of making money from mobile advertising.
What was it about?
Basically – Mobixell has a service called Ad-It.
What is it?
It is a complete eco-system of mobile advertising to support the driving traffic and advertising and cashflow for mobile operators.
Doesn’t everyone do this?
Well. That is what I thought at first. But this is like an ad server, content adaptation and ad network all rolled up into one. So instead of using several providers to host or manage different services this Ad-It engine basically does everything?
Huh?
Yes. I am under time pressure and that is not the best explanation of the solution –but one example given today was very compelling. I am purposely using a brand rather than operator experience here as it show brands managing their own inventory, solution and serving solution for the mobile Internet.
Case Study Sony Pictures http://mini.4sony.mobi
Sony was looking for a way to leverage existing content. So, the minisode was created. This is a five minute combination of existing movies. No new content is created but its the best of the best of a film to maximise enjoyment. One was showed for Jerry Maguire (when Tom Cruise has to shout Show me the Money and I love black people). Which summed up the film for me. So these highlights of the best bits of existing content were made into 5 minute snacks.
The above is how the inventory is created. Then these clips were promoted on mobi site from Sony (the publisher).
What is achieved?
Sony you have a self-serving content inventory space to make money from mobile instantly – either by the click through if they have plugged into third parties or from the sale and use of their own content.
How do you make money?
You serve and sell your own content - you make money on adverts, on being a publisher and advertising and content sales from your own portal.
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