What is RingRing Media?
RingRing Media was created earlier this year by Ben Tatton Brown and Harry Dewhirst (both ex-Medio Mobile Advertising players). They got some seed funding and set up RingRing Media planning and buying agency.
What is Moblr?
Moblr is a mobile social network. Find out more at Moblr.com or www.kiboo.net.
So what is going on?
Basically RingRing is working with mobile social network Moblr. Moblr is using the I’AM mobile ad server to generate relevant ads from existing inventory.
From the press release:
‘Having previously worked with Google’s Mobile AdSense, our new partnership with RingRing Media’s I’AM has transformed mobile advertising from a hobby to a viable business prospect for Moblr, helping us to turn our mobile inventory into money at a much faster pace than with any other individual ad provider’, stated Christophe Hocquet, Moblr CEO and co-founder.
‘I’AM is serving millions of mobile ads each day across 80 countries and thousands of handsets,’ said RingRing Media Managing Director Ben Tatton-Brown. ‘Our solution guarantees publishers 100% fill rates and access to local ads from suppliers including Admob, Decktrade, and AdsHandy.’
‘Tools like I’AM are helping to deliver reliable data to advertisers and brands; demonstrating healthy ROI, a clearer picture of target audiences and making them feel more comfortable about the inclusion of the mobile channel in marketing budgets,’ continued Hocquet. ‘This can only help the mobile industry, especially in times of economic uncertainty when brands are looking for more cost effective communication channels.’
What we think?
This is great endorsement for RingRing Media.But this is only a stepping stone for the business.
Relevancy is only part one of a mobile media planning strategy and moving forward with search specific or qualified placements is necessary. For example, in particular for the social network – I can see where ad-sales on top of the ad serving or planning will play a big part of the picture. Moving forward differentiation (not relevancy) within the planning environment will make for the best adverts – at the most competitive prices.
But coming from a search and social networking background (Medio/Pitch) - I am pretty sure that this is on the RingRing Media business plan already.