Mojiva adds NBC local, Star Tribune, iSports and HotStop to new premium brands mobile marketing network

Mojiva has launched a Premium Mobile Marketing Network.

What does this mean?
Basically Mojiva now offers users the ability target mobile publishers via its ad network. This means that users simply don’t place ads based on location or keyword –but also on particular mobile sites. This means that consumers can target their ad campaigns and get the visibility on the sites that have the desired readership or audience that they also want.

From the press release:
“While the top advertisers and agencies have told us they think Mojiva’s platform is excellent in its advanced targeting, reporting and simplicity, some were looking for the comfort that comes in seeing their advertising appear within well-known publisher content. Ironically, this same simplicity has been a real benefit to some of the premium publishers, as they try to leverage their content via increased ad sales,” says Dave Gwozdz, Mojiva’s CEO, and one of the founding members of DoubleClick. “With today’s launch of our Premium Network, Mojiva expands from a successful self-service mobile ad platform, which has been great for the long tail, to now include more detailed site-specific knowledge, and will increase the efficiency on both the buyer and seller sides of the mobile ad market.”

What we think?
I have used Mojiva in the past and the ad network looks like one of the best in the market in terms of style. The UI is uber-simple. Out of all the mobile advertising companies many are fighting head to head and using price to aid that – but Mojiva is coming out with a constant supply of innovative new services.

For example – this Premium Network and the White Label solution and the initial launch with Geo Location mobile marketing….

It might not be on six billion zillion ad impressions or whatever but it is following a very carefully constructed business plan.