MoJiva Geo-Location Mobile Advertising?

Mo’Jiva is yet another company to jump on to Mobile Advertising with a self-service Mobile Advertising Delivery Toolkit.

What is the vaue add?

Self-service Location Based Mobile Ad Delivery???? Location Based Mobile Ad Delivery? What is this - it sounds like mobile advertising based on location - which is what most ad networks do anyway.

From the press release

“At its core, Mo’Jiva is a self-service mobile advertising suite capable of delivering billions of highly targeted, relevant, interactive contextual advertisements. Our Publisher Solutions and Mobile Design studio are in place to help online publishers, bloggers, and content providers — anyone on the web — to quickly and easily go mobile and monetize their content. We are here to usher in and serve the next generation of mobile media,” explained Dan Goikhman, Mo’Jiva’s Business Development Officer.

Mo’Jiva delivers a platform that’s primarily easy to use, quick to set up and plugs in smartly. “With a carefully designed backend system, location based targeting and real-time reporting capabilities, it is intelligent, lightweight, and mobile clients love it,” says Krishna Arvapally, Chief Technology Officer of Mo’Jiva.

“This market feels like déjà-vu all over again,” said Miles Spencer of Vaux les Ventures, the angel group that gave Mo’Jiva its start. “Like the online ad market a decade ago, we have content producers needing to ‘mobilize’ and advertisers or their agencies looking to effectively manage their growing mobile campaigns and strategies in one place. Someone had to tie it all together. What the guys at Mo’Jiva have built is complex under the hood, but simple on top — just the things we like to back financially.”

What we think?

Well, this I had to see. So I tested it and set up an ad campaign for USD 25 - which will start today. See www.mobileseonews.com for more (shortly).

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