MoPhap and Vantrix or SparkMobile plus Ad Booster
Rating: spark boostin’
by Bena Roberts
MoPhap is an ad serving company with a solution called SparkMobile. Vantrix is a video and multimedia solutions provider with an optimisation platform for mobile advertising.
The companies have partnered and now ads will be optimised to be served within video in real time. So the ads will be richer and the deliver smoother.
From the press release“Earlier this year, we partnered with Vantrix to deliver optimized display ads on mobile phones,” said Bob Walczak, founder and CEO of MoPhap. “The natural next step for us is mobile video advertising. Using MoPhap’s proprietary server-side cookie technology, MoPhap can target ads more effectively for its mobile video advertisers both contextually and behaviorally. With Vantrix, we can now stitch ads to video content in real time, which provides enormous value to our content provider and advertiser partners.”
Daniel Torras, VP Marketing & Product Strategy of Vantrix, commented, “The global mobile advertising market will grow ten-fold in the next four years to exceed $10B, fueled by the ubiquity of cell phones and the ability to deliver highly personalized advertising messages,” Torras continued. “By replicating the ad-supported content distribution models that consumers are already familiar with on TV and online, mobile operators and media brands will maximize the reach of their mobile video offerings and the revenue opportunity. We already work with many of the leading carriers and content providers to video-enable their mobile Internet sites. Our partnership with MoPhap enhances our service offering by providing an additional tool to them to monetize these sites, and marks an important milestone in the mobile market.”
What we think?
The press release mentions psychographic information – which sounds exciting. But we have to test it before we comment so more in the Mobile 2.0 Analyst.
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