More scandal on Adblock Plus surfaces

Accusations against anti-ad activisits go back as far as February 2013

faida accused of running ein mafioeses Werbenetzwerk

It seems that GoMo News has opened up a can of worms with its criticism of anti-advert activists, AdBlock Plus in ‘AdBlock founder Faida calls for transparency in ad instustry‘. We were upset that the organisation didn’t respond to a request to quantify how many of its active users were mobile. Especially since Android app downloads can now only come directly from its own web site. That pales into insignificance against a scathing attack on AdBlock launched by German blogger, Sascha Pallenberg,  on He accuse AdBlock of operating like the Mafiosa. Some of his allegations, however, are astounding. He actually accuses AdBlock of touting for ad revenue.

Central to Pallengberg’s theme is that AdBlock doesn’t truly operate as a not-for-profit organisation. It very definitely generates revenues.

He actually alleges that AdBlock Plus spokesperson and co-founder, Till Faida, actually uses his own company – Eyeo GmbH  for many of the organisation’s activities.

The most serious allegation, however, is that AdBlock Plus actively touts for ad revenues.

Pallenberg quotes an unnamed source at a publishing company as claiming to have been offered the chance to go onto the AdBlock Plus ‘whitelist’ in exchange for a 30 per cent share of the resulting advertising.

For those unfamiliar with the term ‘whitelist’, in this case it is a compilation of advertisers deemed to offer ‘appropriate’ rather than intrusive advertising.

This is a translation … “Now, according to a source who works for a major online publisher (and would only speak on the condition of anonymity), Adblock Plus approached the company and offered to push ads through the extension’s filters in exchange for a third of the profits generated by the advertising.”

This totally goes against the grain for an organisation touting itself as a defender of the ordinary web surfer from the ‘intrusion’ that is digital advertising.

GoMo News fully intends to contact AdBlock Plus and Faida through the organisation’s PR company Spreckley Partners and discover what the official response to this allegations must be.

After all, the organisation has had at least six months to come up with a reply.

This is how AdBlock officially describes itself … “Adblock Plus is a community-driven, open source project to rid the Internet of annoying and intrusive online advertising.”

“Its free web browser extensions (add-ons) put users in control by letting them block or filter which ads they want to see.”

One of the best ways of blocking those ‘annoying’ ads is, of course, to turn off the whitelist which is activated by default, of course.

In the meantime, if any GoMo News reader in the mobile world has been on the receiving end of an invitation to join the AdBlock Plus whitelist, we’d love to hear from them.

See also …

AdBlock Plus responds to “rather unfair article” by GoMo
AdBlock founder Faida calls for transparency in ad industry
Adblock Plus claims 69% object to ads appearing in Facebook mobile app
Adblock Plus adblocking software still desktop centric
Adblock Plus warns that 44% have heard of adblocking apps

About Tony Dennis

Tony is currently Editor of GoMobile News. He's a veteran telecoms journalist who has previously worked for major printed and online titles. Follow him on Twitter @GoMoTweet.
This article was published in Featured, Mobile Ad&Mktg, mobile news and tagged , , , , , . Bookmark the permalink.

3 Responses to More scandal on Adblock Plus surfaces

  1. Terry Russell says:

    They haven’t published any financial data since 2011. It’s easy to see why.

  2. Rich V. says:

    As of now, I am flooded with ads, it would appear that the money I sent them, did not help keep them afloat. I dislike ads that are aimed at specific words and sentences from your email. I am now getting Porn ads, this makes it worse. Guess they went belly-up!

  3. Tony Dennis says:

    Have you tried altering the settings to ‘block all ads’, then?

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