Rating: Yet mobile shopping will increase 50% in 2 years, says Juniper
Growth in number of mobile shoppers is constrained by the fact that a majority of retailer sites are still not optimised for mobile browsing, registration or purchasing, a new report from Juniper Research has found. According to Dr Windsor Holden, the report’s author, “Consumers increasingly expect to be able to buy their products and services via their smartphones and tablets. Companies which do not offer this option face falling behind their competitors.” Nevertheless, mobile shopper numbers are set to Increase by 50 per cent over the next two years, Juniper predicts. This will take user numbers to 580 million by Q1 2015, up from 393 million this year .The report, entitled ‘Mobile Payments for Digital & Physical Goods: Opportunity Analysis 2012-2017′, has also found that both the average size and scale of purchases would continue to rise.
The scale of purchases will be bolstered by larger volumes of regular, higher-value transactions such as the weekly shop.
However, consumer concerns remain over transaction security levels.
The report highlights the fact that concerns about transaction security were still paramount amongst end users.
Nevertheless, the scale of these concerns is not yet being translated into consumer adoption of mobile security apps on their smartphones as GoMobile News has reported previously here.
The increase in mobile shopping can be put down to greater consumer confidence in the mobile device as both a content browsing and payment mechanism, the report says.
he increasing importance of mobile as an e-retail channel – with retailers witnessing a marked uplift in mobile as a proportion of online transactions, is another important finding.
Total annual transaction values from remote digital and physical goods purchases will hit $730 billion within five years, the report predicts.
A ‘Buy Now, Pay Mobile’ whitepaper is available for downloading from the Juniper website here.