Mobile analytics firm Motally has announced an interesting new service. Most analytics providers are quite guarded about their data. First they glean information from your service and its usage. Second, they create a report from it, with pretty graphs and other easy-to-read data forms, so that you can see their work. But Motally has announced a service that will you allow to plug the raw data it collects into any reporting service, so you can ensure uniform reportage from across mobile and on-line properties.
What’s the skinny?
Motally is accomplishing this through an “export API” – this will allow publishers to stream data from Motally into already existing reporting structures. So if you’re happy with the reporting service that your on-line analytics provider gives you, then you can get them to provide reporting on the data that Motally has collected for your mobile presence.
On top of the export API, there’s also an option for importing. This API will allow clients to upload bulk data to Motally, who can then process that data and either report it or export it to another report compiler.
Duc Haba, CTO of Motally, said “we are seeing a strong demand for this kind of capability and are pleased to bring this functionality to the forefront, as part of Motally’s premium feature set. In particular, enterprise customers interested in integrating with Omniture or other internal systems can now import their mobile data directly into those systems.”
What we think?
I think this is an awesome idea. It basically gives a vastly broader range of options to people who use Motally for their mobile analytics. This is the kind of flexibility that is really appreciated on an enterprise level – after all, larger companies will already have preferred analytics providers in place, and being able to feed data to them is a lot easier then getting reports in a different format.