MoxieQ is a digital entertainment publisher, which is dedicated to serving mobile content for the “gay point-of-view.” It has launched what it claims is the first mobile and online entertainment site aimed at the lesbian, gay, bisexual and transgender (LGBT) community
MoxieQ creates it’s own short-form content exclusives aimed at the gay community - like Test your Gay IQ, gay horoscopes), Ask Mr. Moxie, going out guides and Gay Weather.
MoxieQ is primarily an entertainment site, and it is primarily created for mobile devices. And it is optimised very well for that medium – the two founders of MoxieQ are both extremely experienced mobile players, you see. Heidi Lehmann was a co-founder of succesful mobile advertising agency Third Screen Media, and Kim Olson was a founding member of the Sprint Mobile Media Network. So the site is replete with a large amount of entertainment “small bites”, many of which are exclusives with media partners. MoxieQ has partnered with celebrities and brands, including TV personality and underwear designer Andrew Christian, gay going-out guide Gay Cities and GLAAD.
Check it out here: http://www.moxieq.com/
From the release:
“We are proud to share our TV ‘Gayed’ weekly guide to what’s LGBT on TV and outstanding LGBT-inclusive commercials from GLAAD’s online ad library with MoxieQ as they bring important and entertaining content to our community on the go,” said Neil Giuliano, President of GLAAD.
“I am excited to have my products featured in the ‘Daily Briefs’ section of MoxieQ,” said underwear designer Andrew Christian. “My viewers and customers are young, hip, and on the move which means the mobile channel is a primary way for them to discover new products. MoxieQ is a perfect match for us to expose our latest designs directly to our target consumer.”
“The LGBT and LGBT-friendly demographics are a perfect fit for both mobile and advertising, with an audience that is increasingly looked to by the mainstream consumer as trendsetters with tremendous influence and insight into what is hot and cutting-edge,” said MoxieQ founder and CEO Heidi Lehmann. “MoxieQ is designed to provide both a primary source of entertaining content and interactivity with a gay twist and an extremely targeted environment for brands who want to reach this valuable community.”
What we think?
There’s two parts to this site launch – content and context. I’m sure the content will be fine, but it’s the context I’m interested in. A specifically mobile entertainment site created by two experienced mobile advertising execs, MoxieQ lives up to what you would expect. The media partnerships, advertising opportunities and exclusive content all point towards a product that a lot of planning and effort has gone into – now all it needs is an audience.
