Mozes sign up Sony BMG to Connect
Mozes, who are just about to launch a comprehensive CRM called Connect Platinum Edition have announced a mobile marketing deal with Sony BMG. Sony’s artists will be able to communicate to their fans through text, voice and the web.Artists such as Teddy Geiger are already using the service said Mozes CEO Dorrian Porter. He continued “If you’re a hard-core fan of musician Teddy Geiger you will want him texting you with his next concert date or leaving a voice message about an upcoming release.”
Under the terms of the deal, Sony BMG artists can send text and voice message updates to fans, who in turn can send their own messages back as well as check out those left by others. “People want a way to manage their messages,” Porter said. “This is a way for people to be in control of who communicates with them on their cell phones.” Adding “This isnt spam.” Bands are making their fans aware of the service during concert performances by shouting out their text codes. Concert-goers join the service by texting the performer and opting in.
Mozes charges companies a monthly fee, but the service is free to consumers. The 22-employee company based in Palo Alto, CA raised $11.5 million recently in a second round of funding.
Sources: CNET & TechCrunch.
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