Dear Colleague,
| On behalf of our partner, GoMo News, we invite you to decode the future of mobile marketing at GSMA Mobile World Congress 2012. Mobile marketing and advertising is widely recognised as a significant opportunity for brands, advertisers, and publishers to engage consumers in a targeted and contextual manner. The mobile advertising sector is growing so rapidly and recent forecasts by leading mobile analysts suggest that worldwide revenues in 2011 could reach over $3Bn – double that of 2012. |
| A new programme at Mobile World Congress called mPOWERED BRANDS accelerates marketers’ and agencies’ knowledge of mobile as a marketing medium. Learn more about this programme, the exciting Mobile Marketing conference sessions, and the growing number of Mobile Marketing related exhibitors at this year’s Congress. |
| Register to attend GSMA Mobile World Congress 2012 taking place 27 February – 1 March 2012 at Fira Montjuic, in the Mobile World Capital: Barcelona. |
John Hoffman
GSMA Mobile World Congress
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The mPowered Brands Open Forum is a one-day, Mobile Marketing and advertising information sharing platform aimed at bringing together marketing companies at the forefront of mobile marketing transformation. Six mobile marketing and advertising companies present industry oriented sessions. Companies include: Acision, ADTECH, comScore, Google, mCrumbs, Microsoft Advertising, and Soli.
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Exicon is hosting a half-day event to showcase opportunties for new revenue streams to offset the massive infrastructure costs required by the demand of today’s mobile consumer, in partnership with HP and Intel.
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The GSMA mWomen Seminar, sponsored by Qualcomm’s Wireless Reach™ initiative and AusAID, showcases the commercial and social opportunity around targeting the women’s segment in emerging markets.
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Join Nielsen, a global information and measurement company operating in 100 countries, for fresh insights on today’s digital consumer and how winning companies can enhance this unprecedented opportunity with discussions on mobile media, mobile and shopping, best practices, and more.
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Converge Labs in partnership with Nokia will provide MWC attendees with a closer look at the emerging mobile advertising market and the potential opportunities for brands, agencies, and tech companies.
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Join McCann Erickson as they provide an exclusive preview of their upcoming global research report “The Truth About The Mobile Economy.” Come learn and network in an intimate environment with some of the largest consumer brands, telecom carriers, and handset makers around the world.
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