MSNBC expands with Microsoft and Action Engine

Rating: not exactly mass media

By Annie Turner

Action Engine and MSNBC (TV station NBC’s mobile offering) have, get this, “further expanded” (sounds like an inserted gusset) the number of devices that can use it and teamed up with Microsoft as an distribution channel. MSNBC.com offers access to and the option to download news, videos and pictures, free of charge (presumably apart from the data charges).

MSNBC.com has added the Microsoft Windows Mobile Website as a distribution channel for the service, adding to the download options currently available at: http://gomobile.msnbc.com. Consumers can access the service by visiting the Windows Mobile Productivity section of the Microsoft website at: https://www.microsoft.com/windowsmobile/domore/beproductive.mspx. MSNBC.com has also promoted the mobile service via the MSN.com Internet portal.

MSNBC.com is working with Action Engine to increase the number of devices that its service can run on. Models now include Motorola Q, HTC 8525, Palm 750 and Patch PN-820. More phones, including the new Windows Mobile 6.0 powered devices, such as the HTC Dash, will be supported in July 2007. So, not that much expansion after all, just a handful of high-end handsets. Not exactly mass media.

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3. ODP specialist, Action Engine, updates its SDP
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5. Action Engine raises USD20m to on-device portal apps