MTV launches VMTV virtual community to create avatars and Pimp My Ride virtual cars
Rating: bad, man, bad and GoMo News to give away MTV goodies
by Bena Roberts
MTV has launched vMTV its virtual sister. At the moment it’s an online community that is free to join and users can create avatars and pimp out their virtual cars. (As huge fans of Pimp My Ride; GoMo News is going to create its own virtual car this morning!).
It’s not mobile yet – but it probably will be as MTV has MVNO co-branded VIVA services in Europe in Belgium and Germany.
Watch out as we will be running a Give Away promotion with MTV for the best pimped out car or avatar or just for fun.
More information:
What we think?
I love this video because the advertising is subtle. Pepsi must be a sponsor but you see Pepsi for less than a second. Its well promoted and subtle. Definitely the way forward for advertising to youth market segments.
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