MTV Networks signs Pepsi and Intel for Mobile Sponsorship

Rating: South Park or Sponge Bob are bad enough.. but now adverts, as well

Everyone is racing into mobile advertising. Now Intel and Pepsi will feature on MTV’s comedy central mobile websites.

From the press release:
President of Viacom, Philippe Dauman said,
“”With the introduction of mobile advertising, MTVN creates an entirely
new revenue stream, as well as a new way to fuel further content innovation
and growth on mobile,” said Dauman. “I’m thrilled that MTVN is taking this
step toward fully unlocking the value of its mobile portfolio with strong,
credible, and widely recognized brands like Pepsi and Intel.”

“MTVN is a made-for-mobile company, powered by our knack for creating
fresh and irreverent content that translates to the ‘third screen,’ and
makes a lasting connection with audiences,” said Judy McGrath, Chairman and
CEO, MTVN. “Our strategy is to provide our audiences with compelling
entertainment experiences, and by introducing mobile advertising, we’re
offering our advertisers a closer connection with our audiences across
platforms.”

What we think
We love music, we love MTV. But we have slight concerns about free content and adverts for the younger market. Adverts might reduce the cost of watching specific shows but some shows are inappropriate for children or minors. MTV’s ambitions in mobile need to be linked firmly with guidelines of appropriate content and advertisers must make sure that young children aren’t viewing. This of course is tricky. But even with “some” free content or promotions the fear or runaway bills or young children addicted to TV throws caution to any type of viewing.