Murdoch muscles in on the US mobile market
Rating: tying up loose ends
News Corp’s Internet unit is in talks with all the American mobile operators about including a mobile version of MySpace on their decks. Fox Interactive Media has launched a mobile version of MySpace.com and has an agreement to offer the service to customers of AT&T, the biggest US mobile service provider.
"We’re having conversations with every carrier now about deck placement," Peter Levinsohn, president of Fox Interactive Media, told the Reuters Media Summit in New York.
Hindsight is an amazing thing. Lots of us thought Rupe had finally gone clean off his chump when his News Corp paid Intermix Media USD 580m for MySpace in July 2005. No, it just turns out that he could see further than the rest of us – clearly that’s a key part of being a multi-billionaire – and Intermix is probably kicking itself for not demanding a higher price. We watch with great interest to see if he becomes the first to really get a handle of mobile advertising, combining his wooing of the operators with his developing, in-house expertise in targeting ads.
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