MVNOs keep banging on the mobile door
Rating: come and have a go if you think you’re hard enough
by Bena Roberts
Alice France is planning an MVNO, Tiscali Italy has signed with Telecom Italia for an MVNO, Qualcomm wants to offer a healthcare MVNO… the list goes on.
In the same breath Amp’d dies, ESPN is dead, Blyk is delayed, Extreme is a wet dream and The Ministry of Sound is turning into the Sound of Music…
Having attending MVNO Conferences twice last year and the W2Forum’s Mobile Youth conference last year I have met or spoken to a number of the MVNO’s listed above.
Extreme was everywhere but has now gone silent and the Ministry of Sound mobile guru sat next to me at one event and said big things were coming. Hmmmm. Now that was nearly a year ago and as one idea crumbles another one seems to seed.
But, we are slightly more positive on MVNO’s from Alice France and Tiscali than pure media companies. Why? Because telecom providers know about voice and its voice not content that will make an MVNO successful. Triple Play is already underway and Quad Play will be created with mobile – offering a stronger combined solution. This is more of a natural evolution than a brand new business case.
GoMo News believes that Triple Play MVNO’s will be more successful in the MVNO space than media companies and suggest that Media companies start looking at the reseller or JV model moving forward.
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