Microsoft adds dual SIM support to WP8A day a head of the official opening of the MWC, it seems that the Redmond software giant – Microsoft, has decided to acknowledge a blazing hole in its mobile OS – lack of dual SIM support. This is a crucial requirement for developing and emerging markets particular India and Africa. In addition, the move to dual SIM support for Windows Phone (WP8) was in conjunction with its new emerging market partners partners. The list includes:- Foxconn, Gionee, JSR, Karbonn, Lava, LG, Longcheer, Micromax and ZTE. As GoMo News readers are well aware – Karbonn and Micromax are key smartphone makers in India. Nokia has, of course, just released the dual SIM X model, too.
“Microsoft has to build on this synergy to ensure that these new partners deliver Windows Phone devices in volume and with good marketing support unlike the past half-hearted efforts of Samsung and Huawei with Windows Phone 8 (WP8),” observed Ian Fogg, director of mobile analysis with IHS Technology.
He continued, “The new cheaper hardware support for the Windows Phone is critical to increase the addressable market for the system.”
“But, Android will continue to undercut its pricing and so Microsoft must continue to communicate how Windows Phone delivers a superior user experience and head off questions of the more limited app support on Windows Phone versus Android,” he added.
According to Fogg, Microsoft needs more apps to drive home the fact that the it is not a third rate platform that has only recently surpassed Blackberry in the market.
The news that Microsoft controlled Nokia has decided to combat the apps problem by adopting Android Open Source Project (AOSP) for its new X range is crucial here.
Microsoft will have to mimic Toyota and position its WP8 handsets as the Lexus models to which Nokia X owners aspire when they can afford the Lumia brand.