MWC: Bebo makes social networking more mobile with Intercasting and ANTHEM

by: Bena Roberts Wednesday, February 13th, 2008

Bebo is partnering with Intercasting Corporation to deploy ANTHEM

ANTHEM?

This is a platform that connects mobile carries with social networking sites and entertainment companies. Basically from today, Anthem will enable Bebo’s 40 million members to produce and share content on mobile.

How?

This is a dedicated mobile phone applications which will be available on Bebo.com.

From the press release
Welcoming the partnership Ziv Navoth, VP Business Development & Marketing, Bebo, said:
“Bebo users increasingly want to be able to connect on the go. This partnership will extend Bebo’s mobile offering and benefit our members by giving them access to the site anytime, anywhere. We are constantly looking for ways to enhance our users experience and increasing our mobile offering will create a greater platform for self-expression for Bebo users.

“Serving Bebo as its mobile platform enabler is a great opportunity for Intercasting,” said Sean Kane, General Manager International of Intercasting. “We are confident that ANTHEM will provide a compelling mobile social networking experience for both the carriers and their subscribers.”

What we think?
I really need to test this. But today I am also a moderator of the social mobile networking panel at the Mobile World Congress so will definitely raise a question on ANTHEM.

Come and meet me at the Mobile World Congress or watch the session.
Your session; “High Society - The Rise of Mobile Social Networking” will take place from 16.15 - 17.45 on Wednesday the 13th of February in Hall 5, Level 3, Office 6. The confirmed running order is as follows:-

Presentation: “Exclusively Mobile - How Mobile can Change the Social Networking Phenomena”
Jane Wilding, Product Manager, Social Networking, 3UK
Presentation: “What will be the Killer Mobile Social Networking Application?”

Jordy Mont-Reynaud, Lead Mobile Developer, Bebo
Panel Session: “Approaches to Mobile Social Networking”

Jed Stremel, Director of Mobile, Facebook
Dominick Tolli, Vice President, Mobile Data Division, Virgin Mobile
Jane Wilding, Product Manager, Social Networking, 3UK
Sean Kane, General Manager, International, Intercasting Corp.
Bobby Srinivasan, Chief Executive Officer, Roamware

Rating: bebo vs facebook vs social networking mobile