MWC: BlackBerry leaps into bed with Nokia over BBM

Not only does it run on Nokia X but Windows Phone 8 (WP8)

Showing just how the newly-confident BlackBerry views its software services (rather than its proprietary hardware) as key to its survival, the Canadian smartphone pioneer has jumped straight into bed with Nokia. And therefore, Microsoft. So it is hardly surprising to discover that besides announcing that whilst BBM is already installed on the latest Nokia X (Android Project) handset, it will soon run on Windows Phone 8 (WP8) handsets, too. And not just a subset of BBM, it seems.

As GoMo News readers may recall, when the official version of BBM [Black Berry Messenger] – its leading IM client, was first introduced for Android and iPhone, the app only offered a subset of the total BBM capabilities.

At the time, GoMo News assumed that this was an intentional move to promote the superiority of BlackBerry hardware as the vehicle to run BBM.

As late as December 2013, only those with BlackBerry hardware could participate on BlackBerry Channels. See ‘BBM Channels announced for BlackBerry‘.

The company defines BBM Channels as conversations between people, brands and communities and the X and WP8 will definitely support Channels.

Which is hardly surprising because the current Android version of BBM which came out on February 18th [2014] supports Channels, too.

BlackBerry shouldn’t have had much trouble porting BBM over to the Nokia X platform anyway.

That’s because Nokia is claiming that its Store reckons some 75 per cent of Android apps run out of the box without modifications.

Interestingly when the two new versions do finally appear in the app stores, they’ll be one-click sharing between BBM users on Windows Phone, Nokia X, Android, iPhone and BlackBerry devices.

So all BBM users will have access to fast one-click sharing of photos, documents, voice notes and more.

This move by BlackBerry is, in reality, one of pure survival.

Now that Facebook Messenger and WhatsApp are owned by the same company, if BBM is to remain a force in social messaging it will have to run on as many platforms as possible.

Just don’t ask us if BBM can run on the Nokia 73 because it is pre-installed on the Nokia X, OK?

About Geoff Dennis

Geoff Dennis is a director with Insight Manufacturing and IT project manager, and has a background in software development and methodologies in office and telecommunications software.
This article was published in BlackBerry, Facebook, Mobile Messaging, WhatsApp, android, nokia and tagged , , . Bookmark the permalink.

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