MWC: on the floor with JumpTap’s Evan Krauss and Paran Johar
So I met up with JumpTap at their booth yesterday and I finally met to key new hires. The first is Paran Johar the Chief Marketing Officer and the second is Evan Krauss who is the Senior Vice President of Business and Advertising Services.
Unfortunately, even though I am moving away from analysis to blogging and a consultancy – I couldn’t help giving both of them a grilling and asking them about how they can help JumpTap moving forward.
But the pair were completely clued up and even admitted to interviewing each other before they took the job to make sure that they could drive JumpTap too success.
So, what is the story?
Well basically their arrival in JumpTap is about taking JT to the next level. The sales side of the business have driven both advertising and marketing, but now advertising display or search is going to play a bigger part of the JumpTap concept.
This is not necessarily new, but I got the feeling that there was an urgency to take advantage of this particular time in the market and JumpTap needed to focus on what its goals are in the future and how they can be better conveyed to advertisers and consumers.
I spoke at length to Evan Krauss about mobile advertising, PPC and Mobile SEO. He agrees that there is no concrete way to influence mobile SEO at the moment but the inclusion of more landing pages, WAP pages, JumpTap pages will help drive the mobile Internet and whole eco-system.
JumpTap is changing and everyone was so upbeat about the TeliaSonera deal that good things must be on the way.
Saying that the Telefonica emocion WAP search on the stand didn’t work and I did get a live demo. This search wasn’t as good as the new Telia one and there is no toolbar and I think that all white label mobile search companies must transition from offering category only searches. It’s confusing and actually boring.
Having been the Mobile Search Analyst for nearly 18 months I am starting to realise that mobile search really really needs to improve. The service is faster and the results are there –but there is no experience or community. This must now start to be addressed within search results from mobile operators.
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