MWC: Pitch to GoMo News with Golan Shaked VP Media Services Celltick
As usual I didn’t beat around the bush when I met Golan Shaked VP Media Services from Celltick. Instead I said instantly, are you finally getting it right with Celltick.
The response was positive and Golan explained how Celltick has moved from a mobile technology company to a media company. Its license fee model has been replaced with revenue share.
On top of that company ideology is changing from providing a means to creating an eco-system.
Celltick’s use of idle screen technology is now more focused than ever to becoming a rich media provider - where the technology is vital but only a part of the overall offer. The user experience is the core focus and engaging operators and media companies is essential.
But what I found on top of this that Golan was convinced of the idle screen and the future of Celltick – this is such a great asset.
More on metrics from campaigns as we get it.
Related News:
- Celltick wins two new Asian operators for its LiveScreen idle screen services
- Celltick users hit 12 million users in Thailand
- Celltick takes another step towards becoming managed services provider
- Idle screen company Celltick partners with GroupM in Asia for mobile marketing
- MWC: Pitch to GoMo News on mobile advertising with CEO Rapid Mobile Media Jeremy Copp
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