I love this as it shows how mobile use is more than just goals and gossip on football stars or other mobile entertainment.. it can save lives.
Safe sex and security
According to a report posted on mediaclubsouthafrica.com, international football superstars such as Ryan Giggs of Manchester United and FC Barcelona’s Leo Messi and Thierry Henri are throwing their weight behind a new campaign by South African organisation Brothers for Life, which calls on men to “yenza kahle” – do the right thing – in tackling the spread of HIV and violence against women and children.
“There’s going to be lots of drinking, probably quite a lot of sex, and we want to encourage people to be safe,” said Dean Peacock, co-director of Sonke Gender Justice, one of the organisations behind the campaign.
The campaign, which draws in international and domestic sports stars, will see messages on television, radio and outdoor advertising about the HIV risks of alcohol and unprotected sex, the use of condoms and the dangers of multiple sexual partners.
Separately, the United Nations Children’s Fund (Unicef) ) is hoping to empower millions of young people to protect themselves from exploitation, the UN News Service said.
The agency is partnering with MXit, a mobile-based social networking platform used by millions under the age of 18, mostly in South Africa.
Tens of thousands of children are exploited worldwide every year, and Unicef and its partners are ramping up efforts to protect children given concerns over increased abuse during the World Cup.
A Red Card contact will convey important information about child trafficking, child labour, child pornography and other forms of exploitation, as well as on how to keep children safe. MXit users, numbering some 20 million, will also be able to add useful telephone numbers to their contact list in case they are in need of urgent help.
Through the new initiative, “children and young people will be able to access information that is key to their safety, quickly and free of charge,” Unicef Representative Aida Girma said.
Read the whole article here: http://www.sofiaecho.com/2010/06/11/914817_world-cup-eye-on-the-ball