Myscreen Mobile Advertising and WISEKey
WISeKey and MyScreen today announced their partnership on integrating WISeKey electronic identity technologies with MyScreen’s unique patent-pending mobile advertising technology platform, defining a new standard in the delivery of high-quality, personalized and secure advertisements, offers and transaction capability to mobile phones.
From the Press Release
“Our collaboration with WISeKey will result in a range of exciting and innovative technologies that protect the identity and security of our subscribers, while providing them with unique benefits and offers”, said Raghu Kilambi, Chief Financial Officer and Director of MyScreen.
What we think?
So this is good as there is a fear of using mobile for transactions. With this integrated into the mobile ad system it means that users are secure when clicking on mobile advertisements.
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