MyScreen Mobile announced that it has entered a multi-year, strategic partnership with Sentaca, to enhance MyScreen’s patent-pending advertising solution. MyScreen offers its’ subscribers incentives for allowing targeted ads to appear on their mobile screen at the end of a call.
Sentaca provides consulting and engineering services to the Telecoms industry. MyScreen selected it for its’ design, deployment and integration partner, based on Sentaca’s experience with global operators like Vodafone, O2, T-Mobile, & AT&T.
From the release:
“MyScreen has created a unique and scalable mobile advertising solution with relevancy and advanced targeting that enables Wireless Operators to service this market and share rewards with their Subscribers,” said MyScreen’s CFO & EVP, Raghu Kilambi. “With Gartner forecasting global Mobile Advertising to surpass $12 billion by 2011, it is positioned to be the next ‘killer app’ and MyScreen is the most effective delivery platform for advertisers and operators, with the best user experience for Subscribers. Sentaca will help our Media & Mobile Carrier partners to deploy and scale quickly, maximizing the advertising and rewards opportunities.”
“Sentaca is delighted to have the opportunity to partner with MyScreen and support the evolution and delivery of MyScreen’s Mobile Advertising solution. MyScreen has designed a compelling solution and a unique approach to the Mobile Advertising space and with Sentaca’s global experience of delivering and integrating wireless applications to mobile carriers, the relationship is truly complementary. Sentaca is looking forward to a long and successful relationship with MyScreen Mobile,” stated Phil O’Neill, Chief Commercial Officer, Sentaca.
What we think?
MyScreen is one of those companies on the cusp of being extremely successful. If mobile advertising takes off the way everyone hopes it will, I like to think it’ll be carried along with it. We’ve had demonstration showing just how effective its’ product is. It’s secured proper channels for delivering incentives to subscribers. They’ve gotten the funding that lets them drive innovation. It’d be nice to think that this kind of dedication will be rewarded with success, but absolutely nothing is certain with things as they are.
