Nabbit releases mobile radio download service for iPhone

Nabbit announced the release of its native iPhone app today. It uses GPS so users can tag (or “Nabb”) anything they hear on the radio. The app is available free on the Apple App Store.

Nabbit works by using GPS to figure out all the radio stations in your area. You can use the Nabbit display to select the station you are listening to. It then saves information about the song or ad that’s currently playing to your iPhone so you can download it later. Along with the iPhone version announced today, Nabbit works as browser-based app or on any Java enabled phone.

Nabbit is also creating special Nabbit campaigns for advetisers that integrate radio, mobile, online and viral advertising mediums. Nabbit users will be able to Nabb these ads, save them on their iPhone, and act on them at a time that works for them.

From the release:

“Nabbit is a solution that allows the consumer to connect their life to the Web,” said John Freund, Chief Nabber at Nabbit.com. “Too many times I have been listening to the radio and heard a song or an ad that I wanted to remember, only to forget it 15 seconds later. Nabbit allows me to remember anything I hear, and act on it when I’m ready. Think of Nabbit as the bookmarking solution for traditional media.”

What we think?

This is a nice little app that could see a lot of use. Nabbit is also paying attention to what app downloaders want - free stuff. As an app that works on pretty much any handset available, there’s obviously been a lot of work put into this. But it’s yet another app depending on ad-support. I hope it works out for them, but this kind of service takes a lot of effort to maintain. Nabbit is a fun and innovative app, but it’s hardly essential. If the ad-funding model fails, it will struggle to bring in money from a savings-obsessed public.