NBC Universal invests in 4INFO
Rating: two out of two?
By Annie Turner
Peacock Equity, a joint venture between GE Commercial Finance’s Media, Communications & Entertainment business and NBC Universal, has announced an investment in mobile media company 4INFO, the leader in SMS content and advertising.
4INFO will become NBC Universal’s preferred mobile SMS advertising partner, serving targeted advertisements into NBC’s existing user-requested SMS traffic. The amount of the funding was not disclosed.
OK, I know I’m not feeling very well, but am now dazed and confused. Yesterday I blogged about NBC Universal hiring messaging service SinglePoint to run a number of interactive campaigns for the broadcaster across NBC Universal’s properties. Why when they’ve bought one of their own now – or at least part-own 4INFO? Lack of joined up thinking or an overdose of antibiotics by me?
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2 Responses to “NBC Universal invests in 4INFO”
I’m hoping I can clear up the confusion a bit: NBC Universal is working with SinglePoint to deliver text messages to the NBC audience - SinglePoint is providing the infrastructure and applications that allow that huge volume of messages to be delivered. NBC Universal is working with 4INFO both to provide additional new or improved content in those text messages, as well as to place targeted advertising on the existing NBC text message content. so, 4INFO provides message content and places advertising on it, while SinglePoint is the pipeline that delivers those messages to the consumer.
Comment made on November 1st, 2007 at 6:11 pmThank you Kirsten - so the two complement, rather than duplicate each other.
Comment made on November 2nd, 2007 at 8:45 amLeave a Comment