Nearly a fifth of Europeans now own an iPhone

But Android smartphones still rule the roost

LG, Sony & Nokia were resurgent - Sunnebo

Sales of iPhones continue to increase month-on-month, latest figures for the quarter to November 2013 show, with the Apple handsets now accounting for 18.1 per cent of smartphones sold in Europe’s five biggest markets. During October Apple’s share was 15.8 per cent, but the following month increased sharply. According to researchers at Kantar Worldpanel, this was because of high levels of customer satisfaction with the iPhone 5S and iPhone 5C, despite the fact that some analysts thought the cheaper 5C handset might prove to be a flop.

But the figures also confirm that phones using the Android operating system – such as market leader Samsung – continue to dominate, with the Google OS showing the strongest gain with 69.1 per cent of sales, up 7.6 per cent from November 2012.

Commented Kantar director Dominic Sunnebo,”While there’s no doubt that sales of the iPhone 5S and 5C have been strong, resurgent performances from LG, Sony and Nokia have made making year on year share gains increasingly challenging for Apple.”

* Footnote: Taiwan’s HTC has posted a worse than expected Q4 profit, despite aggressive cost cutting measures and the sale of its £50.8 million stake in Beats Electronics.

The struggling manufacturer reported a profit of 300 million Taiwanese dollars, compared to a net loss of 2.97 billion Taiwanese dollars in the previous quarter and profit of 1.01 billion Taiwanese dollars in the same quarter of 2012.

Despite stringent cost cutting, HTC’s share of the global smartphone market continues to fall, slumping 75 per cent in the past two years. It now accounts for just 2.2 per cent of world sales, worth about £2.4 billion.

About Dave Evans

Dave Evans is a long established commentator on both the IT and cellular industries. His current focus is on share price trends within the sector. You can email him here
This article was published in Apple, Financial, HTC, Samsung, android, iphone, mobile news and tagged , , , , , , . Bookmark the permalink.

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