Nellymoser introduces Mobile Advantage Packs for Media Companies
Rating: Moser MAPs
Nellymoser the on-device portal company has announced MAPs – Mobile advantage Packs, UI clients for mobile sites.
From the press release
“The Mobile Advantage Packs were designed with the goal of giving consumers fast, intuitive access to compelling content on their own terms,” said Todd Griffith, VP Creative of Nellymoser. “Our innovative design techniques have changed the overall user experience to one that is more interactive and, as a result, has dramatically increased retention and brand loyalty.” The Infotainment On-Demand MAP has been designed to deliver news, information, and sheer entertainment in an exciting and interactive format. Infotainment users can participate, interact and stay up-to-date on their favorite topics. They can read articles, browse photo galleries, search program schedules, listen to audio, watch video, view exclusive features, and provide feedback—resulting in a rich and rewarding mobile experience.
“Combining our technology and world-class design capabilities, we created these Mobile Advantage Packs to help media companies engage consumers, expand their mobile channel presence and drive incremental revenues” said Susanne Bowen, CEO of Nellymoser. “These packs take advantage of our platform, which uniquely delivers high quality, interactive and personalized mobile media services to the broadest audience.”
What we think
From what we gather these maps are designed for media companies and serve as high-end face lifts offering unique features and user interfaces full of content. This allows media on demand and instant access to video or audio content direct to the consumer. Sounds innovative but we haven’t seen it yet.
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