Neo Media qodes BREW

Rating: barcodeilicious

NeoMedia has announced that its qode barcode reader is now available as a BREW application. Mobile operators that offer BREW can now provide qode to users via standard mobile data services.

What we think
Mobile barcodes and QR codes are the future and all operators need to put them on their “must have” list. In Europe rival company to Neo Media Abaxia has made mobile barcodes a success in France with partner Bouygues. The qode reader works with all mobile camera devices. Basically once installed mobile users can take pictures of barcodes or coupons and that will lead them to the required mobile content – this is simple one-click access.

From the press release
“By offering qode as a BREW application, NeoMedia has been able to add
over 45 mobile handsets to our portfolio of qode handsets,” Fritz said. “By leveraging QUALCOMM’s BREW solution, we have significantly increased handset coverage for qode with a solution that has proven to be successful in the global wireless market.”

“NeoMedia’s qode has demonstrated that mobile content extends beyond ringtones and wallpapers to include something as innovative as a barcode reader application,” said Christophe Bernard, staff manager, developer relations for QUALCOMM Internet Services. “qode on BREW represents a positive step for NeoMedia in extending the reach of its qode service, which will help assist wireless service providers in offering truly differentiated service offerings to wireless end users.”

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2. Qualcomm’s BREW and A-GPS
3. NeoMedia and InfoMedia to jointly market qode in UK
4. CTIA: William Chip Hoffman CEO and Director NeoMedia
5. NeoMedia: Converting Chinese social networks into offline activities