NeoMedia and InfoMedia to jointly market qode in UK

by: admin Wednesday, November 22nd, 2006

Rating: warm

NeoMedia Technologies has signed a co-marketing agreement for its flagship qode technology with InfoMedia Services Ltd. The British company provides mobile services to large companies including Microsoft, Play.com and The Carphone Warehouse.

InfoMedia will market qode to its own customers and “work to qode-enable” its direct-to-consumer content, including Partymob.com (www.partymob.com), which offers ringtones, logos, wallpapers, games etc.

Since Partymob.com was launched in 2001, InfoMedia claims it has delivered more than 25 million items of mobile content across over 100 operators in 45 countries. InfoMedia will also support NeoMedia in by providing outsource services including mobile web site and portal design, support services including hosting of destination mobile sites linked by qode and mobile payment.

The first joint effort between NeoMedia and InfoMedia will be supporting ONE water, the cause-marketing water brand which became the first European product to use NeoMedia’s qode application on its packaging to communicate with customers via the mobile Internet. Starting next month, ONE bottles will link to the Mobile Internet via qode, with the first shipments of more than 5 million bottles bearing qode-enabled smart codes which are set to be delivered to more than 4,000 retail outlets throughout the UK in December.

It will be very interesting to see if this duo can replicate the gob-smacking success of the combined use of phone cameras and smart codes that has ignited the Asian market. This isn’t an exclusive agreement and NeoMedia needs to get other tasty partners lined up to build critical mass for qode in Europe.

http://www.neom.com/press_releases/2006/20061121.jsp