NeoMedia Commentary on CTIA Code Scan Action Team White Paper

Nice comments, even though they are not entirely accurate.

A proprietory code does add levels of security to the process, that open source codes do not, even in the direct model. How is this possible?

Simple. Lets say that company XYZ developes their own proprietory code such as UPS has done . Lets also assume they intend to issue and use these codes using both DIRECT and INDIRECT methods. As the proprietory code creator, all these new codes must travel through their servers to be decoded, or in the DIRECT model, this company has to approve and issue the direct codes to the recipients. So company XYZ can both control the content of the code(DIRECT), and control the destination of the code(indirect) if it leads to a harmful web site.

If this company is reputable and supported by an agency like CTIA, they are going to maintain very high standards for any codes they issue to ensure consumer safety using the technology. I would hope they would not issue a code to someone, that links to a site containing a known virus for example.

So there is an added level of security that does not exist with the open source code which I could make myself on any of many code publishing sites, then send unsuspecting users to a web site that steals their information for example.

The other issue is how he took acception to their selecting Scanbuy as the source code. Not true either. They chose two formats to work with, and promised more to come as adoption expands. So its not an all or nothing for Scanbuy model they have selected to go with initially. That code will be competeing with the open source data matrix codes in the future.

Its refreshing to see how all my other initial assertions of what this white paper mean, have been backed by the CEO of Neomedia. Yes Scanbuy will have the lock on the reader for some time, since they developed the proprietory code that readewr has to be able to function with. Yes because the data matrix is not fully implemented yet, they will also have a jump on the market going forward as I too pointed out.

Thats exactly why spending dollars to get in the door with CTIA was a very smart move, if they did that, as I pointed out to the poster in another thread, who cried about how Scanbuy had to buy their way into this white paper.

So to sum things up, a direct coded proprietory code does in fact offer levels of security that an open access or open standard code does not, since the issuer of that code symbol, most likely will be held accountable by the consumer and the market, for any adverse actions that code might inflict on them. And a reputable business is going to do everything possible to limit that negative exposure which is damaging to their business model.

Bena,

I too do not believe it has happened, but a certain group of neomedia shareholders keep posting that rumor, so I am merely playing the devils advocate and rebutted their assertions.

I have repeatedly asked them to provide any evidence to support their claims that Scanbuy has paid anyone for any of the deals or trials they have been selected for. And you guessed right, to date they have provided nothing to support of verify their claims.

Its actually libel on their part, to go around the web making false claims about a company, that can tarnish that companies reputation, in an effort to bash a company because its a competitor of a company they own stock in.

I think what really has happened is that Scanbuy has stood up and is being the man, one poster suggested they be or do.

These same posters at one time claimed because Scanbuy conducted trials with partners for free, there was something nefarious going on. When Neomedia does the same thing to get their foot in the door, the same posters claim its smart business.

As to whether paying for exposure or access to new markets is equivalent to a cartel thats a whole other discussion, but I will say, here in the US is standard business practice. Even in partnership deals in many cases moneys change hands. Our government auctions off blocks of airwaves to the highest bidder so they can access potential markets competitors can not. Our salesman offer a business discounted pricing(a monetary gain) to get their business away from a competitor. Its all part of business, and if you are receiving something of value in return for the money, typically it is considered legitimate as long as its not a bribe. Heck even our politicians are allowed to give voters whats called (STREET MONEY) to get them to go to the polls and vote during an election. Below is an interesting link on how its used in our politics.

By the way, you have misquoted me. The part about if they did that was left out, except the word if was moved from the back of the quote to the front, giving the quote a whole new meaning.

“”"”Thats exactly why spending dollars to get in the door with CTIA was a very smart move, if they did that, “”

http://www.wisegeek.com/in-us-politics-what-is-street-money.htm

brewskih u are an idiot. look at u, the self appointed barcode expert. don’t make me laugh LoL. youre talking direct encoding but ctia is not using direct encoding are they? NOPE! they are using INDIRECT! a code is code. how it is encoding is what really matters. your lame ass example doesnt jive.

Elin - I have checked your IP and I would be careful about shouting abuse at me. GoMo News and myself are a member of the National Union of Journalists and I take being called a hypocrite very seriously. I have full insurance and am considering defamation. Bena

LOL @ BREW TEA,

I see you switched your grammer, ater being exposed as a multiple alias user on another thread here by me. yeah that really throws others off as to who you really are….LMAO.

Maybe U better learn to comprehend a discussion U are reading.

The statement was made that proprietary codes do not offer any more safeguards then non proprietary codes, and I challenged that statement with factual knowledge. I see how U had some great information to contribute to that discussion, to prove my statement false….NOT

Instead U r right back at ur old games of name calling and personal attacks to try to get the discussion off the issues.

Never said I was any kind of expert. Further more any moron who read my post, knows I wasn’t talking about direct method, but actually referred to both direct and indirect methods and what safeguards are available to each. I think I pointed out the EZCODE proprietory method, did have safeguards inherent in it that the direct method does not, contrary to the CEO of Neomedia’s claim, that proprietary codes had no safeguards.

So maybe you should be having your immature discussion with the CEO of Neomedia, who used the comparison of proprietary codes(EZ CODE-INDIRECT) not being any more secure then non proprietary codes(QR for example-direct)
CEO’s quote
“”"”The White Paper states that “…proprietary code symbologies allow Code Publishers, Campaign Managers and carriers to control code usage and prevent abuse”. Do they? In fact, proprietary codes do not give any more control over code usage than non-proprietary ones, nor do they allow more abuse prevention than a standard code symbology.”"”"

Please take some reading comprehension courses before engaging in public discussion, where u clearly do not understand what u read. I understand now days they start teaching comprehension skills at about the 5th grade level here in the US.

Did my use of U and UR fool you as too who I am. Oh shucks I forgot to change my screenname as well……LOL

Tom, thanks for reading GoMo for the past year.
I have never started rumours and I don’t think I am a guru in the US market - hence I am trying to hire students to help me. I realise that Elin might be your friend -but this is my fourth out of order blog from her and this time I am just tired.

You might not realise but I also have another venture that I am full time on and very passionate about (www.visibilitymobile.com). GoMo is currently my third baby. I have nothing to gain from being biased.

I have a degree (BA Hons) in Media a MA in Business and Economics and have been an analyst for over 10 years - but still I don’t mind what you want to call me. I feel that social media (the new journalism) is the future and I thank you for reading GoMo News for the past year.

I am not rude to anyone and you don’t pay to read this so reading is a matter of choice. I wish you good karma. You might not believe me but I thank you for being one of the 35,000 regular monthly unique users that read GoMo.
Bena

meanwhile the japanese system gets further and further ahead.

has nobody ever questioned why the Japanese were succesful with an open model yet here in the USA you guys cant write single article without the threats of lawyers……

I’ve made my comments on the CTIA white paper well known in my post at http://deancollinsblog.blogspot.com/2008/09/ctiacodescanactionteamwhite-paper.html

So whether you are a reporter, or a blogger you would have to agree that the japanese system has far more users and campaigns and until we get anywhere close to them everything that is proposed in the USA is moot until real innovaters like Ralph Lauren sieze the opportunity and move forward with innovative campaigns.

Cheers,
Dean Collins
http://www.Cognation.net

Brewskih

I have reached out to all mobile barcode players in the past year. Some have been receptive and talk to me on a very high level - others like Scanbuy - have used me to publish pictures of barcodes in times square and with telefonica in Spain -but have faltered when I have asked tough questions. If you read GoMo - you know that intelligence and answering tough questions is what makes me respect companies.
This week was one of the hardest of my life and if you read the disclaimer I published on Monday - I said that I wasn’t going to talk about mobile barcodes this week.
I am not picking on you - I have also sent an email to others that post here asking them not to link to other places or post comments where there are no press releases. I did receive the personal note you sent me - and I was going to respond on Monday.
I have nothing to hide. I am sorry that the defamation issue upset -you. But if you look at GoMo closely you would know I have been looking for investment and the timing of those comments were VERY un fortunate. On top of that Erin has been rude from day one.. with very little substance or intelligence - so I don’t think she was adding any value to the blog - hence my firm hand.

If you had a blog and you posted the press release on Samsung and then emailed me to say - I have a scoop here is the release can you link…. I would have (on Monday).
But just posting “this is really hot for scanbuy” isn’t doing anything for me or a “news” blog - it sounded biased.
On top of that - I repeat. Scanbuy if they wanted me to publish- they or the PR company should have sent me the release and pre-briefed me - like everyone else does. They don’t have to pay EUR 20 - I don’t need the money - but I was trying to make a point that this isn’t a charity and I have my credibility. Right now, I don’t care if anyone thinks I am biased - I know I am not biased and that is enough for me, my family, my kids and my friends.
If you want to stop reading GoMo - I will think it unfortunate but without convictions we cannot exist.
Bena

I am not offended. I have no idea who you are are and don’t want to go around in circles on the same issue - as the owner and founder and editor in chief of this blog - my decisions are final. If you don’t like it or want to continue to call be biased - I suggest you read something else. I am no longer working on any conflicting projects and my analysis of Samsung/scanbuy and other Upcode deals will be finished next week. I would appreciate it - if you just emailed me if you have any further comments. Bena