Mobile barcode pioneer and innovator expands use of its technology through IP licensing initiatives
October 16th 2013. NeoMedia Technologies (OTC BB: NEOM), the pioneer in global mobile barcode management solutions ,has announced details of its IP licensing initiatives around the mobile barcode ecosystem. NeoMedia has now enabled many of the world’s most prominent brands to use advanced QR codes through internal development or third parties that are not licensed to NeoMedia’s patents. NeoMedia runs an operational business around mobile barcode creation, resolution and management through its products NeoSphere and QodeScan as well as a barcode reader, NeoReader.
NeoMedia has also been the enabler of innovation and commerce by leading the development of an IP portfolio of over 60 patents in the mobile barcode ecosystem.
In licensing its IP and making end-user licenses available, NeoMedia is able to support companies that prefer multiple suppliers or internal development, plus offer control over technologies that directly interact with consumers.
NeoMedia’s IP and barcode services have powered mobile marketing campaigns by the world’s most recognizable consumer brands, including the leaders in technology, science, food and beverage, consumer packaged goods, automotive and financial services.
As of September 30th , NeoMedia had more than 4,000 active customers using its QR creation services.
Its barcode reader, NeoReader, has 40 plus million installations and is currently rated 4.5 stars in both Apple App Store and Google Play.
As a result of widespread acceptance of its patented technology in the mobile barcode industry, NeoMedia retained Global IP Law Group, one of the top firms specializing in IP strategy.
In September 2011, it helped to assist NeoMedia in developing its licensing program.
According to Global IP Founder David Berten, “Many brands have recognized the value of QR Codes that use techniques covered by NeoMedia’s patents and they do not want to be using systems that violate NeoMedia’s rights.”
“The majority of NeoMedia’s licensing efforts have been achieved without the need for litigation and NeoMedia is conducting its licensing program responsibly.”
“NeoMedia is an industry pioneer and innovator in the QR space and has some of the best solutions in the industry for barcode creation and scanning,” said Laura Marriott, CEO, NeoMedia.
“We always welcome the opportunity to work with new companies for our services, but also recognize that some companies want internal solutions or simply prefer to work with a different vendor. Both our services and licensing program enable these choices.”
A partial listing of NeoMedia’s recent IP licensees can be found on the company’s website.
NeoMedia Technologies, Inc. is a pioneer in QR and mobile barcode technology and infrastructure solutions that enable the mobile barcode ecosystem worldwide. Its solutions have transformed approximately 40 million mobile devices with cameras across 193 countries into barcode scanners, enabling a range of practical and engaging applications. With its suite of products, services and extensive IP portfolio, NeoMedia is able to offer customers a comprehensive end-to-end mobile barcode solution. NeoMedia’s current customers include international brands, agencies and handset manufacturers. The company also has a growing portfolio of patent licensees including Microsoft and Kraft Foods Group.