NeoReader for the iPhone
The NeoReader is now available for the iPhone.
From the press release
The NeoReader application turns the iPhone into a mobile conduit to interactive content and information. The simple “one click” access makes the mobile internet much more accessible for iPhone users – by scanning 2D barcodes via the iPhone’s camera, users avoid typing in long URLs and navigating cumbersome menus. The 2D barcodes serve as “hyperlinks” from printed mediums to mobile web content and are activated when and where users choose.
“We are very exited the NeoReader for iPhone has been approved by Apple – the superior web experience of iPhone translates to an enhanced experience with the NeoReader as well. iPhone users are exactly the type of consumers that can propel mobile barcode usage into the mainstream,” stated Iain McCready, CEO of NeoMedia Technologies. “We know the mobile handset is sacred ground for iPhone users and we respect that. The NeoReader empowers consumers to ‘take control’ of the content that reaches their iPhone – they choose when and where they want to engage with a mobile barcode. NeoMedia makes sure the experience is secure, fast and reliable. I believe the NeoReader can be the breakthrough needed to deliver the promise of an easy and accessible mobile internet experience.”
What we think?
So, change of tactics here. I have the Nokia Barcode reader on the N95 and I am going to download the NeoReader on the iPhone this weekend and will do a comparison. May the best man win!
More next week.
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6 Responses to “NeoReader for the iPhone”
I received a couple of emails on this so for a general response:
1. Yes of course I have tested NeoMedia’s products before I have met the company at least 6 times and had demos and used lived tests on mobile devices. I have also tested it on the iPhone when it was in beta - but don’t have it on my iPhone (yet).
2. There is not alternative agenda. I used to be a competitive analyst and I love this kind of stuff.
Comment made on August 2nd, 2008 at 9:01 am3. With regards to the other comment - I can’t possibly comment.
Bena,
Is this a fair test, to test one application on the N95 and the other on the IPHONE? Considering that the two phones function so differently and all.
Might I suggest a fair and impartial test of ALL the readers available on your N95, so that the standards being used are equal for all, as other bloggers have done in the past.
This would include the following readers, which all claim to be compatible with the N95. I-nigma reader, Quickmark reader, Scanlife reader, Kaywa reader, Neoreader and of course Nokia.
All purport to read open standard QR and Data matrix codes, and some do not require going to a resolution server to do so. According to comments on Apples app store, the Neoreader on the Iphone still directs you through Neomedias servers to the content in the code. I believe the Kaywa reader does the same, they state for security reasons. Some of these other readers take you direct to content, on URL embedded codes. A comparison of all six readers would be far more beneficial, and less perceived to be biased by your readers, and such a test should be conducted on the same device, instead of two different devices, with different data speeds etc.
Comment made on August 3rd, 2008 at 2:04 pmWithout being rude - don’t really care about other bloggers or what is fair am doing this for my own interest. Neomedia vs Kayawa or Vs Scanlife might be next. I was a competitive analyst for 7 years and being fair isn’t an issue - the best one wins at the particular time of writing.
Comment made on August 3rd, 2008 at 8:06 pmWell said Bena. Its your game and you play it any way you want. Look forward to your review
Comment made on August 3rd, 2008 at 10:42 pmLarry,
You seem to forget that Bena keeps bringing up the subject of emails claiming she is biased, then states she is not biased. This response just confirmed what those emailers and posters were alleging.
Sure its her blog and she can do as she wishes. But if you haven’t read, her blog is conducted as a business, and as such, unlike other bloggers, by not being fair or by not being unbiased, some companies in the sector will not be looking to spend much in sponsorship fees down the road.
Also, a professional, who is blogging as a business, has a little higher standard to adhere to, then a traditional blogger blogging for fun. Especially when they state on their sponsorship page, they focus on bar codes, yet only cover certain companies in that field. Especially when on that same page they state they will seperate fact from fiction.
Even you would agree the results of one reader on one phone will be quite different then the results of a different reader on a different phone.
If both readers will work on one phone, what is wrong with doing the test with both on that same phone, so as one posters likes to say here, she is not comparing apples to oranges. When one model has a lot slower data access then the other, how can you compare the two readers using different access speeds etc?
But as a Neomedia shareholder, I understand none of that matters to you. And Bena is smart. Since she first mentioned Neomedia her traffic jumped significantly, which is attractive to sponsors. Some of you have even just last week in the IHUB forum, suggested this should be the official site for Neomedia press releases, because Bena is on your side and the word would get out for free. Wait until there is one negative review of Neomedia, and she will see what the other blogs faced that you all trashed.
I think those in the industry would prefer to see comparisons of like products, on like instruments, especially when they read a business blog. As you know there are 3 bar code readers in the app store for the Iphone, so a good analysis from an expert would be to compare all three on the Iphone and then write a professional opinion.
Just my non rude response and opinion.
Comment made on August 4th, 2008 at 9:03 pmBrewskih. I do read what you have to say and today - I started off with the N95 and NeoReader by the end of the day Scanlife, kaywa, Realeyes3D were all downloaded. In fact - I had such a great day testing everything - I even had a great idea and have been on the patent sites all day seeing if my idea is around anywhere.
I appreciate your comments - favourable or not. GoMo News traffic is growing -but it is not high enough - so everyone please feel free to click around even more. Add to digg, stumbleupon and help me in my quest to grow.
Yes - this is a business blog -but I have always had to do other work on the side to support it. I do want to make GoMo a social media business blog and two companies have expressed an interest to purchase this from me in the past few weeks.
But at the moment - I simply love gomo news. I love working all hours of the day, having two full time jobs, working with PR agenices, having un-reliable staff and the rest of it.
I do try and write about everyone -but you get to know a company when you meet them all the time and you are invited for briefings etc. Several NeoMedia employees came to my last two GoMo parties. This doesn’t make me biased towards NeoMedia -but it is great to have access to a company - and for the company to have an interest in you.
Last week I corresponded with the CEO of MobileTag and the CEO of Scanbuy and am meeting them soon.
Some companies have a more open policy than others - this means that they do or don’t want to talk to business bloggers.
Many feel that the time is just not right or they don’t have anything exciting to say. I listen to eveyone and report on what I hear. I am trying to offer or write non-biased articles on everyone - but if someone doesn’t want to speak to me - it can’t be my fault.
Anyway - once again thank you for saying I am smart, Bena
Comment made on August 4th, 2008 at 9:46 pmLeave a Comment