ANMM launches Titanic and Fish exhibitions Mobile Sites to reach out to public using Netbiscuits Mobile Platform and Sitecore CMS
July 31st 2012 Netbiscuits, the world’s leading cloud platform for the development and delivery of next generation web apps across all mobile and connected devices, has announced the first joint integration of Netbiscuits Mobile Platform with Sitecore CMS for two Exhibition Mobile Websites for the Australian National Maritime Museum (ANMM).The mobile websites were developed on Netbiscuits’ Sitebuilder technology and Sitecore’s exposed feeds and web services.
Featuring a drag and drop user interface, Sitebuilder seamlessly integrates with the Netbiscuits Platform to enable instant cross-platform publishing of mobile websites and enable developers to work more effectively to create richer mobile websites.
Sitecore is a leading Enterprise-class .NET content management solution, allowing users to maintain and publish rich and personalized content across multiple web sites and multiple channels, including mobile.
The sites offer details on the content of the exhibitions, ticketing, events and special offers as well as complete integration of the Museums social engagements in Facebook, Twitter, YouTube, Flickr and its blog.
Text and media content stored and managed in Sitecore is seamlessly pulled and rendered by Netbiscuits, optimised for any mobile phones and tablets, thanks to the cutting-edge device awareness and lightning-fast response of the cloud platform.
“To build a mobile site for an exhibition was a first for the ANMM. We consciously decided to go for a mobile site instead of developing maintenance-heavy native apps.
In Netbiscuits we found the right technology to bring these two special, non-permanent exhibitions to the mobile public in a timely and budget friendly manner”, says Karen Holt, IT Manager for the Museum.
“We were impressed by the speed in which our exhibition PC sites were transformed into mobile sites. We have obtained a sustainable and highly scalable software architecture through which future exhibitions can be propelled online by Sitecore and Netbiscuits within literally just days.”
“As a government funded organisation, the Museum has to manage a vast amount of rich content in one single electronic repository, and needs to publish it across multiple web properties in an accessible and sustainable manner.
In that regard Sitecore is the ideal CMS platform, ensuring strict compliance with the most demanding accessibility standards for desktop browsers, and seamlessly bridged with Netbiscuits, extending this achievement in the mobile space, in the most granular and exhaustive manner”, explains Philipp Heltewig, Managing Director for Sitecore Australia.
“Australia’s public institutions are reaching out to the mobile citizens”, says Lucas Challamel, Netbiscuits’ Director Business Development Australia and New Zealand.
“Once again, our technology and solution partners were able to show that, with the right strategy in place, launching a mobile website does not mean overstretching financial and development resources. And true accessibility can be achieved without compromising rich content and user experience”.
About The Australian National Maritime Museum
The Australian National Maritime Museum, on the western shore of Sydney’s Darling Harbour, is in a lively heritage precinct with many attractions. The distinctive main building, with a roofline evoking waves and sails, houses exhibitions that explore Australia’s links with the sea and consider how maritime activities and issues have shaped the lives of people in Australia. Officially opened in 1991, it is one of six museums directly operated by the Federal government and the only one located outside of the Australian Capital Territory. Its collection comprises more than 40,000 objects. At the wharves, the museum houses one of the largest fleets of any museum in the world. The 14 vessels include a former navy destroyer HMAS Vampire, a former navy submarine HMAS Onslow, a full-scale replica of Captain Cook’s ship Endeavour and a variety of smaller vessels scaling down to an 8.6-metre couta fishing boat.
Sitecore redefines how organizations engage with audiences, powering compelling experiences that sense and adapt to visitors both online and in-person. Sitecore’s leading Content Management System software is the first to cohesively integrate with marketing automation, intranet portal, e-commerce, web optimisation, social media and campaign management technologies. This broad choice of capabilities enable marketing professionals, business stakeholders and information technology teams to rapidly implement, measure and manage a successful website and digital business strategy. Businesses can now easilyidentify, serve and convert new customers with Sitecore’s Digital Marketing System, part of its encompassing Customer Engagement Platform. Thousands of public and private organizations have created and now manage more than 32,000 dynamic websites with Sitecore including CSIRO, Australian Army, Colliers International, Mazda Australia, Blackmores Ltd., and many more.
Netbiscuits is the world’s leading cloud platform for the development and delivery of next generation web apps across all mobile and connected devices. Its technology helps users maximise the mobile opportunity by removing the complexity of programming for many devices, enhancing their in-house and outsourced development resources and reducing the amount of time and money it takes to execute their mobile strategy. The Netbiscuits Platform leverages web standards, rich media design and a Global Partner Network to implement and optimise web experiences for multiple screens and operating systems. Founded in 2000, the company has eight offices on four continents and is committed to making Netbiscuits the standard platform for the mobile web. Netbiscuits delivers more than 10 billion pages per month and hosts more than 45,000 mobile sites and apps globally.